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MATTEO GIUPPONI / DOPELER

Spinnin' in Miami: the interviews

During the Miami Music Week 2017, Spinnin' Records has organized a full week of events hosted by Spinnin’ Sessions, DOORN Records, Heartfeldt, Spinnin' Premium and Spinnin’ Deep for showcasing music from artists of the labels at Nautilus.

We had the opportunity to have a quick chat with Sophie Francis, EDX, Breathe Carolina, Bassjackers, and Kris Kross Amsterdam about what's next.

Sophie Francis

Tell us a bit about your music and how you started as an artist.

Everything started from a school project; the last two years at school I had to develop a skill, and I wanted to do something with music and people. After doing some researches, I have found DJing and the connection between DJs and fans, so, I wanted to try it. I ended up liking it so much that I kept doing it.

I started playing piano at a young age, then my friends encouraged me to produce.

I think, in my music, what I try to do is to give a lot of energy to people, not only in my sets but also in my tracks. My goal is to share my feelings when I create music, that's why vocals have a positive message.

How did you get in touch with Always Management?

I was playing at a local festival, and I met my current manager. She was like "I want to sign you." I did not know I could make a career from this but of course, I was excited, and I signed!

When and where was your very first gig? Moreover, when you realized how huge the project was becoming?

My first gig was at a local pub a week before I was turning 16. I was playing hoping that the police would not turn up because I was not allowed in the bar. I am starting to realizing just now how huge the project is becoming. I was playing my tracks in Holland, people were singing along with the tracks, and that is amazing!

How do you define your sound?

My music is varied. I make different things, what's important is that it have to feel right. I try to combine as many styles as possible to create one track. You can hear elements of trap, pop, urban, big room, future house because I don't care what genre it is as long it feels good.

With whom would you like to collaborate next?

There are so many people I like right now, but I think Showtek, I loved their tracks for ages.

How does your family feel about you traveling the world as a DJ?

My family supported me a lot. In the beginning, they were worried about me finishing school, but now they see how much I love this, so they're very supportive.

Finally, other than playing around the world, what are your plans for 2017?

Just finishing school, touring, and keep creating music.

EDX

You are now among the biggest names in the scene, but when you started your career you were more into music production or DJing?

I began as a DJ, but I always had this flare about music production. Back in the days, there was not any production involved in this career; there were the DJ and the artist.

My first record was released about twenty years ago, I was a DJ playing a lot of shows in my home country, I had already achieved everything I had to reach in Switzerland, so I decided to focus on music and make my music heard out there.

When your collaboration with Spinnin' started? How did it happen?

I have my label, Sirup music, but Spinnin' has always been a great partner since 2002. It was just a very natural fit to work with them with my music.

You just crossed episode 316 with No Xcuses, what do you think about radio in nowadays? Is it still a huge thing?

A lot of people think that radio doesn't have the same impact of the last decades, I think as long as the radio has his editorial side, it will always get attention from people.

My show is a journey started almost six years ago. It's exciting because I began this project for giving back something to my fans every week and it ended up to be a good thing for me as well. I spend now a lot of time to find fresh music, and it keeps me at the top of the game.

It's a good way to interact with your fans and share your music taste with them.

Let's talk about Pinkstar Records. What's the future of the label and which new artists are you working with, right now?

Lately, we were more quietly in the Pinkstar end. We had great results reaching top chart positions and having great radio airplays. Now we are trying to go for a more quality approach, and great releases are coming up. We're not looking for great artists but great songs.

You've been around for a while, and you always stand out for your dedication to push the boundaries of creativity; we know music changes as cycles, what’s going to be the next big electronic music trend?

The banging sound, not the EDM sound, will take over many festivals this year. Club music, in general, will have a return in a sexier house approach. The hard style is now gone, but I have a feel that some classic trance combined with psytrance will have a massive revival.

What do you like about the Miami Music Week?

It's my twentieth year at the MMW! It's a unique and incredible experience.

The conference is not existing anymore; it's more the Ultra week and showcases. If you want to hear what's going on, what's the next big thing, and how music is developing, Miami is a good indicator for the future.

Breathe Carolina

During the last ten years, many things have changed included your style and how artists reach people. Why did you decide to sign with Spinnin' after having published for Rise and Fearless/Columbia?

Our music and we were changing. We wanted to go in a new direction, and Spinnin' was our choice at that point; they choose us too. We're making dance music, and they are the best label in this genre, so it felt right.

What do you think about the electronic music scene?

It used to be about big sounds, right now the electronic scene is about good songs, not so much about who can make the big banger. You can play dubstep and house on the same set. Also, now we see artists from different styles playing together, and that's cool.

It's just nice to sit down and not make always the same style. We're free to do whatever we want to do.

You have been defined by some online media as part of the "MySpace Generation," what's a great media today as it was MySpace back in the days to get discovered?

Spotify now it's the most important thing to get discovered because if you're like a kid and nobody knows you, just by getting into a playlist, millions of people can hear you. That never happened before, probably because now people search for new stuff. They look for new artists.

Do you have any new collaboration planned for the next months? Who would you like to collaborate, even in different genres?

We have just released Up all Night with Streex; we have one with Drop Gun coming out, one with Flat Disk and an EP with just our tracks soon.

Describe your style in a Tweet

ENERGETIC, CRAZY, FUN

Bassjackers

You started your career back in 2007, but the real success worldwide was in 2011 with the single "Mush Mush" with crazy support from all the dance scene. How did this happen?

Funny story, when we finished the track, we sent it out to a lot of DJs, and nobody was responding. After a while, Tiesto, to wich we have sent the single, played the single on his radio show two times. So we thought to ask him on Twitter if he would like to release it on his label Musical Freedom, even if we were quite nervous. But he loved it, and he released it, and after that, at EDC Vegas everybody was playing it. I got a text from someone saying that they played it six times on the main stage.

You published a new single just a couple days ago, Joyride. How's the response so far?

Good, exceeding the expectation. When you put out any music, you're always vulnerable, and when fans react well, that's the best feeling in the world.

In the last tracks, you've collaborated with various artists as Brooks, Breathe Carolina, CADE, KSHMR, and many more. What do you think is the power of collaboration?

Every artist brings something to the table. For example, Breathe (Carolina, NDR) have a strong feel for good vocals and good arrangement, with maybe a bit rock in there. Instead, KSHMR brings something different, a more sophisticated music style. In this case, on both records, we did the drops, and he did the melody, and that's where all the ingredients get together. It completes each other.

The hype is officially down but what's your take about the DJ Mag Top 100, it still count to you?

I always say it's not about the list; it's about the people that go to your show taking the time to vote for you. The appreciation still comes, and we're always happy when our fans take the time to vote for us.

Many artists are focusing their resources on building the next live experience. So, beyond the LED walls, do you think you'll create something like that in the future?

We are always thinking to add a live thing, but that's very hard logistically. Would be cool to have like an orchestra but that's hard. We see how we can do it. Could be interesting to see that in the future.

What are your plans for 2017? What's next?

We have an EP coming up with really energetic stuff, but we also have a collaboration with Lucas & Steve coming soon, you have to wait until June!

Kris Kross Amsterdam

We're sure many asked this question but, why this name?

It started about six years ago when we created a party, and while deciding what kind of party it was, we thought it was like one with Kris Kross music, so we decided to call ourselves Kris Kross. But, as the name was identical, for make us unique, we decided to add Amsterdam at the end.

How do you see the Dutch club scene right now?

The best in the world. The Dutch dance scene is still innovating because all the DJs compete but they are also friends, and they share their knowledge. That’s why there are so many Dutch DJs.

How your collaboration with Spinnin' started?

We made five tracks first and then we were looking for a big label. We are a dance project making dance songs, so that was the perfect fit.

When and where was your first ever gig?

We are brothers, and we started 15/16 years ago, his first gig was for a club in the village where we growth up and I was doing the lights. Instead, the first show together I was MCing with an another DJ during a festival two years ago, and their set was planned after us, the guy came up and walked off the stage, and we were like “stay on it’s going to be fun,” and since then we stayed together.

How was it to collaborate with Ty Dolla $ign?

We made a track, and when Ty Dolla $ign heard it he was thrilled. After a week he sent it back with the vocals and was fantastic! We never met him in real life, but that’s the cool stuff about our times, you can do great collaborations without event met, and the record was excellent.

How your mixtapes are different from the live performances regarding the selection?

We make more easy listening mixtapes, and you know, radio friendly. When we are on stage, we want to take it to the next level, and we pump it up.

What's next for the project in 2017?

We are going to have the Asia tour, and this is the first time in the US. So, many festivals around the world.